The world today is a different place from what it was a few years ago. For starters, the Internet has taken over our lives. It has changed the way we interact with each other (i.e. social media), it has changed buying behaviour (i.e. online shopping), what we watch and how we watch it (i.e. online video repositories). And, this may be just the tip of the iceberg in terms of what the future may behold.
If the Internet has changed the way consumers behave, organizations that cater to consumers have no choice but to jump on the Internet bandwagon and change everything from marketing to advertising to selling to tracking and delivery.
With online purchases hitting an all time high, statistics as of 2016 show a figure of 40 million online shoppers (Source: News India). Furthermore, addition of 6 million entrants each month which results in a compounded annual growth rate (CAGR) of 63 percent that makes everyone stand up and notice India as a market with immense potential.
The increase in demand is not restricted just to online retailers; in fact many “unicorn” companies (over $1B USD in valuation as termed by global investors) are mostly aggregators who rely on the traditional brick and mortar establishments to fulfill their requirements.
The other side of the demand of course means delivering to said buyers, which due to the sheer volume can be a logistical nightmare. SME’s (Small-and-Medium-Sized-Enterprises) who produce and warehouse the finish goods are the ones who are ultimately fulfilling the consumerism that is fueled by websites and mobile Apps.
Combine the growth in online shopping with the Smartphone penetration in India and you can imagine a business establishment (big, small or micro), almost overnight, having to deliver goods across the length and breadth of this country.
Unlike the larger heavily funded tech giants with deep discount models, smaller players have more to lose when faced with issues like delays, high prices, high inventory cost and customer dis-satisfaction. Needless to say, the onus of SME's customer retention lies largely in the satisfaction created with on-time and hassle-free deliveries.
Solution to such woes lies in an Technology Enabled Transportation. FreightBazaar is the first of its kind SaaS Marketplace Platform for the Indian SME’s who are working hard to acquire and retain customers.
Here are some of the benefits of using FreightBazaaar's SaaS Marketplace Platform.
For a business that strives to make on-time deliveries with minimum hassle, while keeping its costs low, wants to stay connected and relevant, surely they should look at how to make their logistics operations more intelligent.
Darwin’s “Survival of the Fittest” has a whole new meaning in this digital age we live in, and if you are an SME looking to gain from the boom in online eCommerce, fitness lies in improving logistics and that means survival in an age where sky is the limit.
In fact, by using a smart transport solution that relies on technology with a pro-active human interface will go a long way in ensuring that delivery problems get eliminated tactically, which in turn will make your business not just survive but thrive!